Jordan produces high-quality fruits and vegetables, amongst them strawberries, dates, apples, and many other varieties. Within the framework of its coordination and support of national exports, JORDAN EXPORTS together with BPWA enables the participation of several Jordanian producers in one of the leading exhibitions for fruits and vegetables in the world.

“Fruit Attraction” is held annually at the Feria de Madrid in Spain’s capital. Every October, this prestigious event becomes a hub for professionals across the sector’s entire value chain. It gathers producers, marketers, distributors, retailers, and other industry experts to explore the latest trends, innovations, and technologies in the field.

The Jordanian participation is supported by Sequa gGmbH in the frame of the Trade for Employment (T4E) project, implemented by GIZ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and co-financed by the Kingdom of the Netherlands.