Jordan Exports is launching the On-Ground Export Readiness Assessment

Jordan Exports signed an Agreement with Amman Chamber of Industry and PwC to implement a ground-breaking tool to foster Jordanian SMEs’ export capacity and competitiveness. 


Amman, October 17, 2021 – Emerging from their responsibility towards Jordan and its economy, Jordan Exports, Amman Chamber of Industry, and PwC Jordan are launching the On-Ground Export Readiness Assessment (On-Ground ERA). This pioneering tool will identify companies with high export potential and pinpoint the reasons and obstacles that impede or hinder their export performance and engagement.  

The Agreement was signed by Eng. Mohammad Elshanti, Jordan Exports’ CEO, Mr. Tamim Al-Qasrawi, Amman Chamber of Industry secretary-general and Jordan Exports’ board of directors’ president. Mr. Tamim Al-Qasrawi , Amman Chamber of Industry secretary-general and Jordan exports Board of Directrers vice chairman on behalf of Eng. Fathi Al-Jaghbeer, Amman Chamber of Industry’s chairman signed the Agreement on behalf of Eng. Fathi Al-Jaghbeer, Amman Chamber of Industry’s chairman, and Mr. Michael Orfaly, Territory Senior Partner for PwC Jordan. 


The On-Ground ERA tool originated from ongoing discussions and the long experience of the parties involved. Such interchanges and experiences attest that many industrialists refrain from exporting due to simple reasons such as lack of basic information and understanding of export markets; that is, their requirements, market size and potential, obstacles, and costs inherent to Jordan. 


Aligned with four of Jordan Exports’ seven strategic pillars— (1) Growth and Opportunity, (2) Competitiveness, (6) Collaboration, and (7) Digital First—the On-Ground ERA addresses several areas related to the export scene through an on-ground and digitally-enabled assessment (first of its kind) for 600 companies in several manufacturing industries and sectors. 


The assessment will be conducted by a specially trained team from Jordan Exports, PwC, and NAUA (the Crown Prince Foundation). The assessment findings and results will generate reliable data and analytics-driven insights with recommendations that can guide Jordanian export efforts and potentially address opportunities and obstacles faced by SMEs in different sectors. In addition, the assessment’s collected information and data will be consolidated with other Jordan Exports’ initiatives—the Market Information Center (MIC) and the Jordan Trade Portal (JTP)—that aim at increasing and improving Jordan’s export performance. 


Moreover, the findings will allow Jordanian SMEs and sectors to receive focused, practical solutions, assistance, and services provided by Jordan Exports and Amman Chamber of Industry to tackle their specific challenges and direct their efforts, leading to better outcomes such as an increased export volume, international competitiveness, and sustainability for Jordanian businesses. 










































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