VALUE CHAIN ANALYSIS OF THE CHEMICAL INDUSTRY IN JORDAN

The present study provides a comprehensive analysis of the Jordanian chemical industry’s current functioning and potential prospects, using a value chain perspective to determine activities subject to process optimization and identify key potential areas of focus for maximizing value within the supply chain. This assessment was done with the primary objective of providing recommendations for addressing identified deficiencies in the chemical industry value chain and improving the growth and employment generation of companies in the industry. In addition, the project’s objectives include developing activities within the Jordanian chemical industry that have the greatest impact on economic development, ecosystem efficiencies, and export demand potential. Based on these primary objectives, three subsectors within the country’s chemical industry were selected in coordination with the industry’s main stakeholders: Dead Sea Products, Soaps and Detergents, and Pesticides. Each of these subsectors was analyzed comprehensively to determine its current competitive structure, market functioning, and value chain activity flows to determine potential areas of improvement and recommendations specifically tailored to the role of GIZ as an important stakeholder in the industry. The results of this analysis point to a situation that presents both challenges and opportunities for the Jordanian chemical industry. Based on the industry’s apparent strengths in terms of local raw material availability, a sound regulatory and policy framework, and an export-driven approach, the Jordanian chemical industry has become one of the main contributors to the country’s manufacturing sector and overall manufacturing sector economy. Nevertheless, the Jordanian chemical industry also suffers from weaknesses that prevent it from realizing its full potential, including the focus on low-value-added products, lack of financing availability, and insufficient focus on activities such as R & D and marketing.

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