The Chinese beauty and personal care sector registered robust growth of 8.6% in real terms over the five years ending in 2018. ▪ Driven mainly by the skincare sub-category, this sector was led by several multinationals with a broad product offering. Other major factors contributing to growth included rapid urbanization, increasing awareness of personal grooming among Chinese consumers, and tax reforms, among other government initiatives. ▪ The total market size for beauty and personal care products in China was estimated at US$62 billion (CNY410.2 billion) in 2018. In 2018, the beauty and personal care sector comprised the following sub-categories: skin and sun care, mass/premium/prestige beauty and personal care products, oral care, hair care, color cosmetics, bath and shower, baby and child-specific products, deodorants, depilatories and fragrances, and men’s grooming products.