Tuesday 1/8/2024, JORDAN EXPORTS and the USAID Economic Reform Activity implemented an awareness session for a number of Jordanian companies entitled “Connecting Jordan’s Food Industry with US buyers.” The session aimed to educate companies and introduce them to how to communicate optimally with US (potential) buyers for a purpose to increase Jordanian export opportunities to the USA through increasing the opportunities of networking and facilitating foreign trade missions for them. Taking such a step will help achieve economic recovery not only at the level of Jordanian SMEs, but also at the level of the national economy.
During the session, JORDAN EXPORTS presented a food sector export factsheet, providing important facts and information related to the food sector in Jordan. The session outlined how to access the US market, and the most important certificates, and technical requirements required. It also reviewed information related to branding, packaging, and pricing strategies in the same markets, and other topics regarding soft skills, communication, and vendor management
