October 25, 2021: The West Asia-North Africa Institute (WANA) and European Institute of the Mediterranean (EuromeSCo) invited Jordan Exports to discuss bilateral trade. Eng. Mohammad ElShanti, Jordan Exports’ CEO, emphasized how Jordan can successfully increase trade with the EU by integrating Jordanian companies into global value-chains, focusing on innovative instead of conventional products, and developing a proper mindset towards digitization.
With representatives from the EU Delegation, EU Embassies, and trade experts from chambers and companies, Mr. ElShanti discussed the challenges Jordanian exporters face when dealing with the EU and the considerable opportunities if export efforts focus on evidence-based market intelligence.
High-profile Jordanian and European panelists attended the event:
- Dr. Maher AlMahrouq, general director of Association of Banks and Jordan Chamber of Industry
- Eng. Mohammad ElShanti, CEO of Jordan Exports
- Ms. Arwa Shahin, director of quality and compliance at JOSWE Medical
- Mr. Coen Van Kessel, second secretary of economic affairs for the Embassy of the Kingdom of the Netherlands in Jordan
- Mr. Rodrigo Van Cutsem, trade and private sector development advisor of the EU Delegation to Jordan
- Mr. Maximilian Foedinger, imports and export expert
The panelists agreed that exporting is hard work for enterprises. Therefore, it is essential to provide additional support for companies willing and ready to export. Hence, Jordan Exports, as the national umbrella export development and promotion agency and service provider, is focusing its efforts on assisting companies of all sizes, levels of maturity, and across focused sectors toward success via a demand-driven and product-focused micro strategy.