Product Fact Sheet for Fruit, Vegetables and Confectionery

This Product Fact Sheet (PFS) was designed to support Jordanian companies and serve as a guideline for entering the EU fruit, vegetables, and confectionery market. It may also help to extend further and complement existing business relations. The idea of this PFS is to provide a basic overview of the European market, its current situation and conditions, distribution channels, types of potential customers, and their cooperation requirements. This “snapshot” of the EU fruit, vegetables, and confectionery market should help interested Jordanian companies identify potential markets, customers, and distribution partners and choose the appropriate marketing instruments or “marketing mix” to optimize sales and cooperation. The PFS also contains practical checklists for setting up contacts and cooperation with European customers and a contact address list for potential customers or distribution partners in Germany, the largest market in the EU.

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