Exports, in general, can help companies grow their market beyond their national borders to achieve economies of scale and enhance brand recognition and brand asset. However, when companies want to export, they need to define export as an objective within their company’s overall plan, since exports may necessitate increasing investments in production capacity, increasing product variety and quality, customizing the product to match the market needs and requirements, increasing staffing or attract new people experienced in international trade, and investing in trademark registration and protection in selected export markets.